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The Science Of Memorable Brand Names

The Science Of Memorable Brand Names

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When creating a name for a new product, service or firm, the number one rule is to make that new model name memorable.

The reason is clear: In case your customer can't remember the name of your product, the probabilities that she or he will search it out - much less suggest it to another person - are slim to none. Forgettable names are valueless. Memorable names are worthless.

The bad news is that almost all corporations ignore this rule and end up with product names that are about as memorable as a yesterday's lunch. The great news is that you don't have to settle for a forgettable name. Creating memorable names is simpler than you think.

All it's a must to do is take the next crash course in Nameonics - the science of memorable brand names.

Nameonics (yes, I'm a word geek, and yes, I made that name as much as make this article more memorable) combines "name" with "mnemonics." As chances are you'll recall from English class, mnemonics are linguistic gadgets which might be kind of like memory aids that make info simpler to remember.

Here are six primary Nameonics you should use to make the model names you create more memorable:


Like catchy jingles, names that rhyme often stick in an individual's head whether they need it to or not. Rhyming works in multi-part names like Crunch 'n Munch and in shorter names like YouTube. Other examples of rhyming embody Mellow Yellow, Lean Cuisine, and Reese's Pieces.


The human brain is hardwired to respond to and store visual imagery. That is why names that evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies are really easy to remember. So when naming your new product, remember to think in photos as well as words.


Alliteration is among the most common mnemonic devices. To create an alliteration, begin every word within the name with the identical letter or sound. Bed, Bathtub & Past is an alliteration. Other examples embrace Coca-Cola, Spic and Span, and Krispy Kreme.


A neologism is a newly invented word like Google or Wii. Neologisms may be created by respelling an existing word. Google is a respelling of the mathematics time period "googol". You can also make a neologism by combining two words. Snapple is a mixture of "snap" and "apple."


Buzz, bang, and thump are all onomatopoeia - words that sound like what they stand for. Model name examples of onomatopoeia embody Whoosh Mobile, Meow Combine, and KaBoom Energy Drink. Try adding some oomph to your names with onomatopoeia.


Want your new product to generate a Bunch-O-Business? Then a haplology could also be just the ticket. To create a haplology simply take a 3-word phrase and abbreviate the one in the middle. Examples embody Toys "R" Us, Bug-B-Gone, and Land O'Lakes.

This Ain't Rocket Science

Nameonics is one science that doesn't require an advanced degree to practice. Anybody can use rhyming, imagery and other simple Nameonic methods to make their model name stand out from the competition and stick within the customer's memory bank. Give it a try. You've acquired nothing to lose but a boring, hard-to-bear in mind name.

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